LIVE WORKSHOP · September 15th at 1pm-3pm Central
Most funnels decay. Lead costs climb, lead quality slides, and a year later you're paying more for worse leads than when you started. This workshop shows you the opposite: the self-improving funnel we've installed for thousands of businesses, where every application you receive teaches the ad platforms who your best clients are so they go find more of them.
September 15th at 1pm-3pm Central · Live on Zoom
Three years running, as high as #60
Of our own money spent on ads
On Trustpilot
Of businesses scaled with this system
Four things are squeezing every lead-driven business at once.
Every quarter the same result costs more.
More form fills, fewer people who can actually buy.
One month is a record, the next one you're wondering what broke.
Everyone now has infinite creative and the platforms are more crowded than they've ever been.
If your results swing month to month, you're on the marketing rollercoaster. That isn't a budget problem and it isn't an offer problem. You already know your offer works. It's a system problem, and system problems are the fixable kind.
One ad account. One organic channel. One point of failure. Ask yourself what happens to your revenue if that platform shuts you down tomorrow, because it isn't hypothetical. I've watched it happen to good businesses more times than I can count. You do not want to be the person waking up to a red banner in their ad account with no second engine running.
A hundred leads come in. A handful are real buyers. The rest is noise you paid full price for. And the part that actually costs you: the algorithm learned nothing from any of it. It has no idea which of those hundred people was worth finding again, so next month it brings you the same mix.
Post, hope, fade, repeat. Organic alone burns experts out because the asset is gone in 24 hours. The opposite extreme isn't better. An ads-only faucet means the day you turn spend off, your pipeline stops. That's renting a business, not building one.
The businesses that broke out of this didn't work harder on any one of the three. They installed an engine where all three feed each other, and where the machine keeps getting sharper on its own.
THE SHIFT
Here's the piece almost nobody is doing.
Every ad platform runs on AI now, and that AI is only ever as good as the data you hand it. Feed it every single lead who fills out a form and it will keep bringing you the same mixed bag, because as far as it knows, that's what you asked for. Feed it only your best leads, the ones who qualified and showed up and bought, and it goes hunting for more people exactly like them. Your cost per qualified call drops. Your show rate climbs. Your targeting sharpens every week without you touching a dial.
That one change is the difference between a funnel that decays and a funnel that compounds. In the workshop I'll show you the full loop, the scoring rubric behind it, and how to wire the data back.
Three strategies. One system. Every piece is something we run in our own business before we install it in a client's.
How to build ads people actually want to watch, then run them where attention is still cheap.
The Value Ad framework: hook, educate, call to action, and why value-first ads outperform "do you have this problem" ads for expertise-based businesses
How to walk out of roughly two and a half hours of filming with 36 ready-to-run ad variations
Why YouTube is our anchor platform: you're reaching people the moment they're searching for the problem you solve, in a learner's mindset
Multi-platform arbitrage, and how to stay out of the red ocean where everyone is bidding against each other
Alpha AI targeting: setting up audiences and split tests that train the platform instead of just spending against it
The most valuable list in your business is one you're almost certainly ignoring.
Of every 20 people who watch your video or land on your page, roughly one becomes a lead. The other 19 already know who you are.
The four retargeting layers: warm, hot, trust, and cross-platform
Trust retargeting, which is the layer nobody runs: what to show someone in the window between booking a call and showing up to it
Turning one long-form video into a full week of cross-platform content without living on the hamster wheel
The testimonial supercut, and why one rolling reel of client wins outperforms 200 individual testimonials sitting on a page
The part the biggest players run quietly and don't talk about.
Building your funnel back to front, starting from the outcome instead of the opt-in
The application: which qualifying questions actually predict a buyer
Traffic-light lead scoring, and how green, yellow, and red leads get routed differently and automatically
The feedback loop: how to send only green data back to the ad platform and tell it "more of these"
Why red leads still make you money instead of getting thrown away
The metrics that matter once the loop is live: cost per qualified call, show rate, client cost against lifetime value
You're a coach, consultant, advisor, course creator, author, speaker, or high-end service provider
You're doing real revenue already and your offer converts when you get in front of the right person
Growth has plateaued and you can't quite explain why, given how good your work is
Most of your clients come from referrals and word of mouth, and you know that isn't a growth system
You know video matters and you haven't executed it in a way that's worked yet
You want a system you own, not a set of hacks
You're pre-offer and looking for a business idea
You want a magic bullet that works without any implementation
You aren't willing to get on camera in any form
Who's Teaching This
I'm Aleric Heck, founder and CEO of AdOutreach.
I started on YouTube in 2009 when I was 12, reviewing apps on a channel called AppFind, and grew it past half a million subscribers. In 2015 a sponsor asked me how to get more people watching the app I'd featured. We turned their $500 sponsorship into a YouTube ad instead, and it worked so well that it became a company.
Since then AdOutreach has helped thousands of businesses install video acquisition systems. We hit the Inc. 5000 three years running, as high as #60 with 6,052% growth over three years. I wrote Video Authority: The Art and Science of Converting Viewers Into Clients. And I've personally spent over $7.7 million of my own money on my own ads, which matters for a reason most people never think to ask about.
Here's the question I'd want you asking any agency: does your marketing agency actually run ads for themselves? A surprising number sell ads for a living and grow on word of mouth. We run this exact system on our own business. The ad that brought you to this page came out of it.
We’ve seen a 4-5X return on ad spend since using Aleric’s YouTube strategy. It’s the most consistent traffic we’ve ever had, without the headaches of other platforms!
Within five weeks of launching ads, we turned $4,000 in ad spend into $50,000 in revenue. The support and guidance from AdOutreach exceeded my expectations.
Six weeks after joining the program, I not only paid back my investment but tripled my monthly income. Now, we're traveling full-time as a family, living the dream!
AdOutreach has doubled my personal business in the last two years. The insights from the Dynamic Funnel have me excited to take my marketing to the next level!
We're beyond grateful for the support and excited to reach the next level. This has been by far one of the best investments, and I’d encourage you to jump on it.
We dropped our cost per lead from $10-$15 to just $6-$7 using YouTube Ads. It’s streamlined our process and made scaling much easier.
Within five weeks of launching ads, we turned $4,000 in ad spend into $50,000 in revenue. The support and guidance from AdOutreach exceeded my expectations.
"The AdOutreach team helped us with literally everything. They walked us through setting up the funnel, setting up all the tracking and conversions and launching our campaigns. Fast forward to now we have done a bit over $200k and we are consistently passing the $40k/mo mark."
“Within a month of the program, we hit $10,000. Within 90 days, we hit $30-40,000/month. We’re not even 6 months in and we’re at pace for a $100,000 month.”
“Far more traffic than we can handle. We were so used to the grind of pushing out promos, but now we have CONSISTENT sales coming in all the time.”
“I finally hit that $100k month that I couldn’t get with Facebook ads. Finally got there on the back of YouTube ads and with Aleric & his team’s help.”
“I recorded a 2-minute video & sent it to my own list with the high-ticket offer that the AdOutreach team helped me create. I’ve made $115,000 in just two months!”
"My calendar is maxed out from the amount of leads! Spent $3,000 in ads and on-boarded about $30,000 worth of clients in just one month.”
“This is absolutely the most effective done-with-you marketing training program I’ve ever seen. Hundreds of clicks on my YouTube ads within the first few weeks!”
Yes. Register and attend at no cost.
The live session is where the Q&A and the walkthroughs happen, so plan to be there. Replay access isn't included with a free seat by default.
I'll tell you at the end how our team can build this out for you if that's useful to you. Everything before that is the actual system, and you'll be able to implement it yourself from what you get in the 90 minutes. That's not a bait and switch, it's just how we've always done it.
No. YouTube is our anchor platform because of the intent, but the recursive funnel and the data loop work on Meta, Google Search, LinkedIn, and anywhere else you buy attention.
That's the most common thing we hear on calls, and it usually comes down to the same gap. Anybody could book a call, sales data sat in a CRM going nowhere, and targeting was set to market average. The ads didn't fail. The missing system did. That's specifically what we're building in this session.
The strategies scale down and up. The businesses that get the most out of this session are typically at $30k/month or more and ready to put real budget behind a system that's built correctly.
For the ads, yes, in some form. That's actually the advantage: you're an expert and people buy experts. The filming method we cover is designed to keep it to a couple of hours.
Your numbers. Current lead cost, close rate, and client lifetime value if you have them. The session lands very differently when you can run your own math live.
If you install this now, the next twelve months compound in your favor. If you don't, the same twelve months compound the results you're already getting. That's the whole calculus, and doing nothing is still a decision. Ninety minutes, live, and you leave with the full system mapped out.
September 15th at 1pm-3pm Central · Live on Zoom
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DISCLAIMER: The sales figures and results discussed in this training are our personal results and in some cases the sales figures and results of previous or existing clients. Please understand these results are not typical. We're not implying you'll duplicate them (or do anything for that matter). The average person who watches “how to” information webinars get little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you're not willing to accept that, please DO NOT ATTEND THIS EVENT.
